Social Media Marketing Test 2021

61 Test Questions:

1. How does creating a social network marketing plan differ from a traditional marketing plan?

Answers:

• The brand image should be completely different for social marketing
• The staff requirements and skill sets for social marketing are different
• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
• Other than the method of delivery, a marketing plan either way will be similar

2. What non financial measure of marketing is important to track?

Answers:

• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition

3. What is a “vlog”?

Answers:

• Video Log
• Video Blog
• Log of blog activity
• New technology to aid in blogging

4. What are the four P’s of marketing?

Answers:

• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement

5. What should a company post on Twitter?

Answers:

• New product launches
• Significant company news
• Occasional day to day posts of interest
• All of the above

6. What would the marketing budget section of a marketing plan consist of?

Answers:

• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions

7. What is the method for being linked to other users on LinkedIn?

Answers:

• Followers
• Connections
• Friends
• Associates

8. How often should a marketing plan be revisited?

Answers:

• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month

9. What place does Pricing have in marketing?

Answers:

• Higher prices guarantee a higher revenue stream
• The company should actively market how much their products cost
• Different pricing levels can be tested to see what elicits the best consumer response
• Marketing based on the pricing level relative to competition is important

10. Why is it important to post to a blog regularly?

Answers:

• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition

11. What is meant by the concept of “viral” in social media?

Answers:

• Social media which is spread to viewers by the consumer, growing in popularity
• It is a method of branding a company
• Advertising which can easily be emailed
• Marketing advertisements which are not serious

12. How can LinkedIn serve the company aside from social network marketing?

Answers:

• Job openings can easily be dispersed to qualified candidates on LinkedIn
• Company pictures can be posted to the profile
• Negative press about the competition can be easily spread
• Pricing lists can be posted

13. What is a “call to action”?

Answers:

• Giving an advertisement’s receiver a specific direction such as ‘visit the site’
• Using telemarketing to reach out to potential customers
• Defaming the competition
• Creating a new marketing campaign

14. How far into the future should a company plan its marketing activities?

Answers:

• Up to 1 year
• 5 years
• 1 month
• Indefinitely

15. What is the main reason traditional marketing will never completely go away?

Answers:

• It is cheaper than social media marketing
• All companies are required by law to use traditional marketing techniques
• There are better tax write offs for traditional marketing
• It’s proven to work time and again

16. What style of blogging would be most effective for building relationships with customers?

Answers:

• Using the blog only for press releases
• Posting resumes of the company officers
• Posting articles about how terrific the company is, and putting down the competition
• Writing posts about the company and its ups and downs from inside, personalized approach

17. What can a company do to offset the cost of running a blog?

Answers:

• Place ads on the blog which generate pay per click income
• Charge users a fee to read the blog
• Only allow past customers to read the blog
• Require a monthly membership to the entire company website

18. What methods of social network marketing should a company always use?

Answers:

• Blogging only
• Twitter, Blogs, Facebook
• YouTube
• Depends on the company, their product, their audience

19. What is a contingency plan?

Answers:

• A second written plan in case management doesn’t like the original plan
• A detailed marketing plan
• A set of actions to be taken if the original plan does not perform as anticipated
• A marketing plan written just for social networking

20. How can a company use the same material for both traditional and social network marketing?

Answers:

• Posting a luring comment on Twitter to the company site
• Selling ad space on the company website
• Utilizing a television ad campaign online as well on their site and sites such as YouTube
• Creating a magazine print ad with the company website

21. What is “social media optimization”?

Answers:

• Creating content which easily creates publicity via social networks
• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks

22. What is meant by the “blogosphere”?

Answers:

• The act of writing a blog
• Specific niche blog community
• The interconnected community of blogs via linking to each other
• Advertising done via blogging

23. Which type of marketing would a company blog be considered?

Answers:

• Social Network Marketing
• Traditional Marketing
• Both
• Neither

24. What is a method of marketing on Facebook which can reach several users by spending money?

Answers:

• Pay money for a better quality Facebook account
• Pay a third party to make posts to your account
• Charge a fee for users to be your friends
• Facebook Pay Per Click placed advertisements

25. What can a company do on Facebook apart from their page to create a following?

Answers:

• Post more updates than usual
• Post controversial posts
• Use several pictures
• Use Groups, both company originated and posting to other groups

26. What do updates to Facebook status resemble most closely?

Answers:

• Video blogs
• Posts on Twitter
• A company white paper
• Articles on LinkedIn

27. What is another term for “social media”?

Answers:

• Media Optimization
• Consumer Generated Media
• Advertising Socialization
• Consumer Media Advertising

28. What should be the length of an effective blog post?

Answers:

• Several pages in length
• No more than a few sentences
• A few sentences mixed with several links to other sites and references
• A few paragraphs

29. What is meant by “Marketing Creative”?

Answers:

• The employees in the marketing department
• The content for marketing and its creative aspect
• The methods used to distribute marketing material
• The branding image of the company

30. What is the term used for a person who is receiving updates of another Twitter user’s updates?

Answers:

• User
• Follower
• Connection
• Friend

31. What does the product portion of the 4 P’s of marketing focus on?

Answers:

• The product or service being marketed to consumers
• The manufacturing process
• How the price will be set for the product
• How the new product will be promoted

32. What is the character limit for posts on Twitter?

Answers:

• No limit
• 100 characters
• 140 characters
• 200 characters

33. How can a company place itself as an expert in a certain area of expertise?

Answers:

• Post updates which brag about the company
• Actively answer questions in the Q&A section of the site
• Post comments on competitors pages stating how they are inferior
• Answer the questions in all the categories, even the ones in which the company is not engaged.

34. What type of status updates would drive visitors to the company site?

Answers:

• An update telling friends they hope to see them all soon
• A link to a new press release hosted on the company site
• A link to a third party hosting a company press release
• A picture of the CEO

35. What is meant by A/B testing in marketing?

Answers:

• Testing of 2 different products
• Testing 2 versions of an advertisement to see which elicits the best response
• Clinical testing of medical products before legally allowing them for sale
• Testing via 2 mediums, such as radio and television

36. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Answers:

• Post links on the company blog to the YouTube videos
• There is no method to effectively direct people to the company videos
• Use of keywords
• Sending out mail advertisements

37. How does a blog directly impact sales of a company?

Answers:

• It tells customers what products to buy
• It can be used to talk negatively about the competition
• It is typically used as the way to disperse company coupons
• Typically a blog does not directly create sales

38. What is meant by “micro-blogging”?

Answers:

• Blogging daily
• Blogs which are posted by companies, not individuals
• Blogs with limited individual posts, limited by character count typically
• Blogging from mobile devices

39. What do Connections on LinkedIn effectively represent?

Answers:

• Random strangers who found the company
• People the company has sold product or services to
• An avenue to disperse coupons
• People and other companies the user is connected to directly

40. What is the term adopted for updates posted by Twitter users?

Answers:

• Tweets
• Twoots
• Twinks
• Posts

41. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Answers:

• Hire a web specialty firm
• Implement special software
• Creating landing pages specific for each campaign
• There is no way to know where traffic comes from

42. What feature does LinkedIn offer for pay accounts?

Answers:

• Ability to post pictures
• Increased abilities to connect directly and send messages to people
• Ability to post in Groups and create a Group
• Ability to block users

43. What is meant by Brand Management?

Answers:

• Managing the marketing staff
• Management of the marketing budget
• The company executive management team
• Creating a consistent image for the company

44. What traditional marketing technique is YouTube closest to?

Answers:

• Print advertising
• Television advertising
• Radio advertising
• Mail advertising

45. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

Answers:

• Required by law
• Search engine rankings will include hits on the blog as part of the overall website hits
• Requires less effort to maintain
• Cannot be hacked easily

46. What is the general purpose of posting a video blog routinely to YouTube?

Answers:

• It allows the company to hard sell its products
• It allows the company to drive website traffic to its blog
• It can be used to disperse the company contact information
• It allows followers to create a personal connection with the employees of the company

47. What is the ultimate goal of a social network marketing plan?

Answers:

• To satisfy investors in the company
• To justify spending in marketing
• To find investors for a company
• Drive potential customers to the company and give them an action item to perform

48. What is “guerilla marketing”?

Answers:

• Marketing geared towards animal lovers
• Marketing which relies on time and energy rather than a large dollar budget
• Aggressive sales techniques
• Marketing using a large scale national budget

49. How does YouTube serve a dual purpose in social media marketing?

Answers:

• It can be used as a company blog as well as video advertisements
• It can be used for company pictures and videos
• It can be used to host the company website as well as videos
• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

50. What is a “wiki”?

Answers:

• Form of blogging
• A new social networking site
• Interconnected and user generated knowledge management systems
• A tool for posting to social media networks

51. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

Answers:

• Ask the watcher to visit the company site at the end of the video
• Make the videos at least 5 minutes long
• Make the videos under 10 seconds
• Have the CEO featured in the advertisement

52. What is the overall goal of social media marketing for companies?

Answers:

• Generate sales
• Increase company headcount
• Increase their web presence
• Help accelerate product launches

53. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

Answers:

• The number of followers
• The amount of views of the video
• The number of videos the company has up
• The sales volume of the company

54. How can a company create a forum for dialogue on LinkedIn?

Answers:

• Post updates to the company status
• Use of Groups
• Change the company profile regularly
• Post demeaning comments for the competitors’ pages

55. How is site traffic useful in evaluating marketing?

Answers:

• Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
• There is no correlation between site traffic and marketing
• Ads can send receivers to a specific landing page, which can be tracked
• Product sales from the company website can be attributed directly to the marketing campaign

56. Why is there no specific definition of what is social media marketing?

Answers:

• There is no governing body over social media marketing
• Companies cannot come to one definition
• The concept is relatively new compared to traditional marketing and is still being defined
• It has not yet been widely accepted

57. How do ebooks represent a form of marketing?

Answers:

• They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
• They are not a form of marketing
• They can be placed on free sites where paid advertisements generate income
• They can be used to defame the competition

58. Which of the following is an important aspect of creating blogs and posting content?

Answers:

• Using a witty user name
• Posting at least once a month to the blog
• Social Media Optimization
• Using humor

59. How can a company convert posts on Twitter to sales?

Answers:

• Write demeaning points about the competition
• Write posts about personal information of the CEO
• Creating posts which drive followers to their site
• Constantly post updates about how the company needs more sales

60. What style of videos can a company post on YouTube?

Answers:

• Video Blogs
• Television Commercials
• Product Demonstrations
• All of the above

61. Which of the following would be leveraging both social network and traditional marketing?

Answers:

• Handing out print advertisements with a coupon for a store
• A print advertisement in a magazine which drives people to a website where there is a free trial offer
• Posting an advertisement on a message board
• Hosting a video ad on YouTube not otherwise seen elsewhere

other-site:https://skills-grow.blogspot.com/2020/10/fiverr-social-media-marketing-test-2020.html

1: Which of the following would be leveraging both social network and traditional marketing?

    (B A print advertisement in a magazine which drives people to a website where there is a free trial offer

2: What style of videos can a company post on YouTube?

    (D   All of the above

3: How does creating a social network marketing plan differ from a traditional marketing plan?
(D)

4: How can a company convert posts on Twitter to sales?

    (C Creating posts which drive followers to their site

5: What non-financial measure of marketing is important to track?
    (D   New customer acquisition

6: Which of the following is an important aspect of creating blogs and posting content?
        (C Social Media Optimization


7: What is a "vlog"?
     (A   Video Log



8: How do ebooks represent a form of marketing?
    (A   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

9: What are the four P's of marketing?
    (A   Product, Price, Place, Promotion

10: Why is there no specific definition of what is social media marketing?

    (C The concept is relatively new compared to traditional marketing and is still being defined


11: What should a company post on Twitter?
(D   All of the above

12: How is site traffic useful in evaluating marketing?

    (C) Ads can send receivers to a specific landing page, which can be tracked

13: What would the marketing budget section of a marketing plan consist of?
     (B   The expected costs for each ad campaign based on the delivery method

14: How can a company create a forum for dialogue on LinkedIn?
    (A   Post updates to the company status
(B) 88%

15: What is the method for being linked to other users on LinkedIn?
(B   Connections

16: What is one measure a company can use to validate the usefulness of its video posts on YouTube?

    (B   The amount of views of the video


17: How often should a marketing plan be revisited?
     a   Never, once written it is complete
    (B   As often as needed in order to revisit the plan of action and revise any new actions
   c   At company board meetings
     d   During the financial review of the company each month

18: What is the overall goal of social media marketing for companies?

    (B   Increase company headcount

19: What place does Pricing have in marketing?
   ( D   Marketing based on the pricing level relative to competition is important

____________________________________________________________________________

20: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
    (A   Ask the watcher to visit the company site at the end of the video

____________________________________________________________________________

21: Why is it important to post to a blog regularly?

    (B   Keep readers engaged and also gives search engines content to index

22: What is a "wiki"?

    (C   Interconnected and user generated knowledge management systems
______________________________________________________________________________

23: What is meant by the concept of "viral" in social media?
   (A Social media which is spread to viewers by the consumer, growing in popularity

24: How does YouTube serve a dual purpose in social media marketing?
(D It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

25: How can LinkedIn serve the company aside from social network marketing?
   (A   Job openings can easily be dispersed to qualified candidates on LinkedIn

26: What is "guerilla marketing"?

  (B Marketing which relies on time and energy rather than a large dollar budget

27: What is a "call to action"?
    (A Giving an advertisement's receiver a specific direction such as 'visit the site'

28: What is the ultimate goal of a social network marketing plan?
    a   To satisfy investors in the company
    b   To justify spending in marketing
    c   To find investors for a company
    (D   Drive potential customers to the company and give them an action item to perform

30: How far into the future should a company plan its marketing activities?
    a   Up to 1 year
    b   5 years
    c   1 month
    (D   Indefinitely

31: What is the general purpose of posting a video blog routinely to YouTube?
(B   It allows the company to drive website traffic to its blog
95 % (C) the right

32: What is the main reason traditional marketing will never completely go away?
(D   It's proven to work time and again
____________________________________________________________________________
33: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

(B   Search engine rankings will include hits on the blog as part of the overall website hits

34: What style of blogging would be most effective for building relationships with customers?

   (D Writing posts about the company and its ups and downs from inside, personalized approach
80% (C) right

35: What traditional marketing technique is YouTube closest to?
    a   Print advertising
    b   Television advertising
    c   Radio advertising
    d   Mail advertising

36: What can a company do to offset the cost of running a blog?
     (A Place ads on the blog which generate pay per click income

37: What is meant by Brand Management?
(D Creating a consistent image for the company
_______________________________________________________________________________

38: What methods of social network marketing should a company always use?
     (D Depends on the company, their product, their audience

39: What feature does LinkedIn offer for pay accounts?
(B Increased abilities to connect directly and send messages to people

40: What is a contingency plan?
(C A set of actions to be taken if the original plan does not perform as anticipated

41: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
(C   Creating landing pages specific for each campaign


42: How can a company use the same material for both traditional and social network marketing?
    a   Posting a luring comment on Twitter to the company site
    b   Selling ad space on the company website
    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube
    (D) Creating a magazine print ad with the company website

43: What is the term adopted for updates posted by Twitter users?
    (A   Tweets
    b   Twoots
    c   Twinks
    d   Posts

44: What is "social media optimization"?

    (D   Hiring people to create content for social networks
           80% (A) right
______________________________________________________________________________

45: What do Connections on LinkedIn effectively represent?
   (D   People and other companies the user is connected to directly

46: What is meant by the "blogosphere"?

   (D   Advertising done via blogging
70% (C)

47: What is meant by "micro-blogging"?
(C   Blogs with limited individual posts, limited by character count typically


48: Which type of marketing would a company blog be considered?
    a   Social Network Marketing
    b   Traditional Marketing
    c   Both
    d   Neither

49: How does a blog directly impact sales of a company?
(D   Typically a blog does not directly create sales

50: What is a method of marketing on Facebook which can reach several users by spending money?
(B   Pay a third party to make posts to your account
88% (D) right

51: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
    (A   Post links on the company blog to the YouTube videos
                And (C)

52: What can a company do on Facebook apart from their page to create a following?
(D   Use Groups, both company originated and posting to other groups

53: What is meant by A/B testing in marketing?
(B Testing 2 versions of an advertisement to see which elicits the best response

54: What do updates to Facebook status resemble most closely?

    (B   Posts on Twitter

55: What is another term for "social media"?
    (A Media Optimization
     (B) 88%

56: What type of status updates would drive visitors to the company site?
    (B A link to a new press release hosted on the company site

57: What should be the length of an effective blog post?
(C A few sentences mixed with several links to other sites and references
    99% (D) right

58: What is meant by "Marketing Creative"?
(C   The methods used to distribute marketing material
          88% (B)

59: How can a company place itself as an expert in a certain area of expertise?

    (B   Actively answer questions in the Q&A section of the site

______________________________________________________________________________

60: What is the term used for a person who is receiving updates of another Twitter user's updates?
(B   Follower

61: What does the product portion of the 4 P's of marketing focus on?
    (A   The product or service being marketed to consumers

62: What is the character limit for posts on Twitter?
    a   No limit
    b   100 characters
   (C   140 characters
    d   200 characters

63: Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.
2. It can be used as a hint for ranking.
Visuals/Additional Information
rel="nofollow"
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

64: Which of the following are the benefits of off-page SEO optimization to website owners?
Increase in rankings
Time saving
Page speed
Uniqueness

65: Which of the given can be used to control access to your site on a page-by-page basis?
1. robots.txt
2. noindex
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

66: You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?
80% 250 characters
500 characters
750 characters
1000 characters

67: You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?
00% Site Overview
NAP Checker
Page Rank Checker
Link Checker

68: You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?
(A Viewport

69: Which of the following tools can be used to check the domain authority of your website while performing off- page SEO?
    (A Website Authority Checker

70: In relation to paid marketing, which of the following options is not an example of search marketing?
Google Ads
Yahoo Ads
Bing Ads
Pinterest Ads

71: Which of the following label links can be used to perform on-page SEO for the links in user-generated content?
rel="sponsored"
rel="ugc"
rel="nofollow"
None of the above.

72: Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?
Ahrefs
Trendz
Backlinko
Google Vision

73: You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?
Using <img> to embed image
Using <picture> to embed image
Using CSS to display image
None of the above.

74: Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational
All 1, 2, 3, and 4
Only 1, 2, and 3
Only 1, 3, and 4
Only 2, 3, and 4
76: Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility.
2. It is a cost-effective way to promote the business.
3. It gives advertiser complete control over sees the ad.
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize the content marketing and distribute the best content.
All 1, 2, 3, 4, and 5
Only 1, 3, and 4
Only 2, 4, and 5
Only 1 and 3

77: Which of the given are link-related off-page factors?
1. Number of referring domains
2. Link authority
3. Anchor text
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

78: Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links
All 1, 2, and 3
Only 1 and 2
Only 1 and 3
Only 2 and 3

79: Which of the following options is an incorrect organic social media reach tool?
      Hootsuite
Buffer
ViralContentBee
(D Google Ads

80: Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

81: Which of the following options is/ are essential for highly engaged organic social media traffic?
75% (B)
(C Both options a and b

82: Which of the following factors lead(s) to off-page SEO providing a boost for your brand?
(A Building relationships with influencers
Responding to negative reviews
Creating an excellent services
Both options a and b
Both options b and c

83: Which of the following is/ are the valid non-link-related off-page factor(s)?
Relevance
NAP citations
Brand mentions
Only options a and b
Only options b and c

84: In which of the following tags should a subheading be wrapped during the on-page SEO?
H1 Tag
H2 Tag
H3 Tag
H4 Tag

85: Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?
1. Interlink all SEO landing pages
2. Drop all links on homepage
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

86: In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?
You only pay for the clicks you need.
PPC campaigns that are well-optimized can bring in significant traffic.
It can become expensive and unaffordable when you compete with other advertisers for traffic.
It is possible to place budget caps on traffic that comes through large networks.

87: You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?
1. Ensure that organic CTR is optimal
2. Prefer using original images over stock images
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

88: In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?
Direct-marketing
Branding
Re-marketing
00% Both options a and c

89: Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?
+Optimizing their content for search engines and social media+

+Knowing what their audience needs+

90: Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2.Include a keyword in every URL
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

91: You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
Trendz
00% Search console
Keywords
Page ranker

92: Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?
LSI keywords
CSR keywords
CTR Keywords
CSI keywords

93: Which of the following acronyms describes the framework used by Google raters to rank a website?
EAT
SIT
COT
SIT

94: What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?
noindex
none
nofollow
Both options a and b
Both options a and c

95: You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?
Google Vision API
Image rank API
(C Image API
Keyword API

96: Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

97: You are using influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?
Pay influencers or at least give them a free product in exchange for their promotion.
Build an organic relationship with influencers and enter into a mutually beneficial relationship.
(C Both options a and b

98: You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?
Audience Overlap
Site Overview
Google Trends
Google Vision

99: Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

100: Which of the following options is the name given to paid marketing when a user do advertising on YouTube?
Display marketing
Social media marketing
Search engine marketing
Digital marketing

101: Which of the following options is correct about the organic reach?
(A It is the total number of people who have seen your post through unpaid distribution.
.
80% (C) It is the total number of people who have seen your post both through paid and unpaid distribution.

102: What is the word limit for long form pieces that rank higher on the first SERP?
Over 1000 words
Over 2000 words
Over 500 words
Over 800 words
other site:
11) What is meant by the concept of “viral” in social media?
Social media which is spread to viewers by the consumer, growing in popularity
It is a method of branding a company
Advertising which can easily be emailed
Marketing advertisements which are not serious

12) How can LinkedIn serve the company aside from social network marketing?
Job openings can easily be dispersed to qualified candidates on LinkedIn
Company pictures can be posted to the profile
Negative press about the competition can be easily spread
Pricing lists can be posted

13) What is a “call to action”?
Giving an advertisement’s receiver a specific direction such as ‘visit the site’
Using telemarketing to reach out to potential customers
Defaming the competition
Creating a new marketing campaign

14) How far into the future should a company plan its marketing activities?
Up to 1 year
5 years
1 month
Indefinitely

15) What is the main reason traditional marketing will never completely go away?
It is cheaper than social media marketing
All companies are required by law to use traditional marketing techniques
There are better tax write offs for traditional marketing
It’s proven to work time and again

16) What style of blogging would be most effective for building relationships with customers?
Using the blog only for press releases
Posting resumes of the company officers
Posting articles about how terrific the company is, and putting down the competition
Writing posts about the company and its ups and downs from inside, personalized approach

17) What can a company do to offset the cost of running a blog?
Place ads on the blog which generate pay per click income
Charge users a fee to read the blog
Only allow past customers to read the blog
Require a monthly membership to the entire company website

18) What methods of social network marketing should a company always use?
Blogging only
Twitter, Blogs, Facebook
YouTube
Depends on the company, their product, their audience

19) What is a contingency plan?
A second written plan in case management doesn’t like the original plan
A detailed marketing plan
A set of actions to be taken if the original plan does not perform as anticipated
A marketing plan written just for social networking

20) How can a company use the same material for both traditional and social network marketing?
Posting a luring comment on Twitter to the company site
Selling ad space on the company website
Utilizing a television ad campaign online as well on their site and sites such as YouTube
Creating a magazine print ad with the company website

21) What is “social media optimization”?
Creating content which easily creates publicity via social networks
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks

22) What is meant by the “blogosphere”?
The act of writing a blog
Specific niche blog community
The interconnected community of blogs via linking to each other
Advertising done via blogging

23) Which type of marketing would a company blog be considered?
Social Network Marketing
Traditional Marketing
Both
Neither

24) What is a method of marketing on Facebook which can reach several users by spending money?
Pay money for a better quality Facebook account
Pay a third party to make posts to your account
Charge a fee for users to be your friends
Facebook Pay Per Click placed advertisements

25) What can a company do on Facebook apart from their page to create a following?
Post more updates than usual
Post controversial posts
Use several pictures
Use Groups, both company originated and posting to other groups

26) What do updates to Facebook status resemble most closely?
Video blogs
Posts on Twitter
A company white paper
Articles on LinkedIn

27) What is another term for “social media”?
Media Optimization
Consumer Generated Media
Advertising Socialization
Consumer Media Advertising

28) What should be the length of an effective blog post?
Several pages in length
No more than a few sentences
A few sentences mixed with several links to other sites and references
A few paragraphs

29) What is meant by “Marketing Creative”?
The employees in the marketing department
The content for marketing and its creative aspect
The methods used to distribute marketing material
The branding image of the company

30) What is the term used for a person who is receiving updates of another Twitter user’s updates?
User
Follower
Connection
Friend

31) What does the product portion of the 4 P’s of marketing focus on?
The product or service being marketed to consumers
The manufacturing process
How the price will be set for the product
How the new product will be promoted

32) What is the character limit for posts on Twitter?
No limit
100 characters
140 characters
200 characters

33) How can a company place itself as an expert in a certain area of expertise?
Post updates which brag about the company
Actively answer questions in the Q&A section of the site
Post comments on competitors pages stating how they are inferior
Answer the questions in all the categories, even the ones in which the company is not engaged.

34) What type of status updates would drive visitors to the company site?
An update telling friends they hope to see them all soon
A link to a new press release hosted on the company site
A link to a third-party hosting a company press release
A picture of the CEO

35) What is meant by A/B testing in marketing?
Testing of 2 different products
Testing 2 versions of an advertisement to see which elicits the best response
Clinical testing of medical products before legally allowing them for sale
Testing via 2 mediums, such as radio and television

36) Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
Post links on the company blog to the YouTube videos
There is no method to effectively direct people to the company videos
Use of keywords
Sending out mail advertisements

37) How does a blog directly impact sales of a company?
It tells customers what products to buy
It can be used to talk negatively about the competition
It is typically used as the way to disperse company coupons
Typically a blog does not directly create sales

38) What is meant by “micro-blogging”?
Blogging daily
Blogs which are posted by companies, not individuals
Blogs with limited individual posts, limited by character count typically
Blogging from mobile devices

39) What do Connections on LinkedIn effectively represent?
Random strangers who found the company
People the company has sold product or services to
An avenue to disperse coupons
People and other companies the user is connected to directly

40) What is the term adopted for updates posted by Twitter users?
Tweets
Twoots
Twinks
Posts

41) Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Hire a web specialty firm
Implement special software
Creating landing pages specific for each campaign
There is no way to know where traffic comes from

42) What feature does LinkedIn offer for pay accounts?
Ability to post pictures
Increased abilities to connect directly and send messages to people
Ability to post in Groups and create a Group
Ability to block users

43) What is meant by Brand Management?
Managing the marketing staff
Management of the marketing budget
The company executive management team
Creating a consistent image for the company

44) What traditional marketing technique is YouTube closest to?
Print advertising
Television advertising
Radio advertising
Mail advertising

45) Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Required by law
Search engine rankings will include hits on the blog as part of the overall website hits
Requires less effort to maintain
Cannot be hacked easily

46) What is the general purpose of posting a video blog routinely to YouTube?
It allows the company to hard sell its products
It allows the company to drive website traffic to its blog
It can be used to disperse the company contact information
It allows followers to create a personal connection with the employees of the company

47) What is the ultimate goal of a social network marketing plan?
To satisfy investors in the company
To justify spending in marketing
To find investors for a company
Drive potential customers to the company and give them an action item to perform

48) What is “guerilla marketing”?
Marketing geared towards animal lovers
Marketing which relies on time and energy rather than a large dollar budget
Aggressive sales techniques
Marketing using a large scale national budget

49) How does YouTube serve a dual purpose in social media marketing?
It can be used as a company blog as well as video advertisements
It can be used for company pictures and videos
It can be used to host the company website as well as videos
It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

50) What is a “wiki”?
Form of blogging
A new social networking site
Interconnected and user generated knowledge management systems
A tool for posting to social media networks

51) What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
Ask the watcher to visit the company site at the end of the video
Make the videos at least 5 minutes long
Make the videos under 10 seconds
Have the CEO featured in the advertisement

52) What is the overall goal of social media marketing for companies?
Generate sales
Increase company headcount
Increase their web presence
Help accelerate product launches

53) What is one measure a company can use to validate the usefulness of its video posts on YouTube?
The number of followers
The amount of views of the video
The number of videos the company has up
The sales volume of the company

54) How can a company create a forum for dialogue on LinkedIn?
Post updates to the company status
Use of Groups
Change the company profile regularly
Post demeaning comments for the competitors’ pages

55) How is site traffic useful in evaluating marketing?
Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
There is no correlation between site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign

56) Why is there no specific definition of what is social media marketing?
There is no governing body over social media marketing
Companies cannot come to one definition
The concept is relatively new compared to traditional marketing and is still being defined
It has not yet been widely accepted

57) How do ebooks represent a form of marketing?
They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
They are not a form of marketing
They can be placed on free sites where paid advertisements generate income
They can be used to defame the competition

58) Which of the following is an important aspect of creating blogs and posting content?
Using a witty user name
Posting at least once a month to the blog
Social Media Optimization
Using humor

59) How can a company convert posts on Twitter to sales?
Write demeaning points about the competition
Write posts about personal information of the CEO
Creating posts which drive followers to their site
Constantly post updates about how the company needs more sales

60) What style of videos can a company post on YouTube?
Video Blogs
Television Commercials
Product Demonstrations
All of the above

61) Which of the following would be leveraging both social networks and traditional marketing?
Handing out print advertisements with a coupon for a store
A print advertisement in a magazine which drives people to a website where there is a free trial offer
Posting an advertisement on a message board
Hosting a video ad on YouTube not otherwise seen elsewhere

other site:
Fiverr social media marketing test questions and answers:
New Addition: In which of the following tags should be a subheading be wrapped during the on-page SEO?
a H1 Tag
b H2 Tag
c H3 Tag
d H4 Tag
New Addition: You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?
a Site Overlap
b Audience Overlap
c Google Trends
d Google Vision
New Addition: Which of the following options is an incorrect organic social media reach tool?
a Hootsuite
b Google Ads
c Buffer
d ViralContentBee
New Addition: You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?
a Iframe
b Viewport
c Window
d Scale
New Addition: What is the word limit for long form pieces that rank higher on the first SERP?
a Over 1000 words
b Over 2000 words
c Over 500 words
d Over 800 words
1.Which of the following would be leveraging both social network and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board
d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogs
b Television Commercials
c Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competition
b Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a "vlog"?
a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketing
c They can be placed on free sites where paid advertisements generate income
d They can be used to defame the competition
9.What are the four P's of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above
12.How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13.What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a year
d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularly
d Post demeaning comments for the competitors' pages
15.What is the method for being linked to other users on LinkedIn?
a Followers
b Connections
c Friends
d Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followers
b The amount of views of the video
c The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcount
c Increase their web presence
d Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue stream
b The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes long
c Make the videos under 10 seconds
d Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
a It reduces the cost per blog post
b Keep readers engaged and also gives search engines content to index
c It gives the social media marketing specialist something to do
d It allows more chances for the company to put down the competition
22.What is a "wiki"?
a Form of blogging
b A new social networking site
c Interconnected and user generated knowledge management systems
d A tool for posting to social media networks
23.What is meant by the concept of "viral" in social media?
a Social media which is spread to viewers by the consumer, growing in popularity
b It is a method of branding a company
c Advertising which can easily be emailed
d Marketing advertisements which are not serious
24.How does YouTube serve a dual purpose in social media marketing?
a It can be used as a company blog as well as video advertisements
b It can be used for company pictures and videos
c It can be used to host the company website as well as videos
d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25.How can LinkedIn serve the company aside from social network marketing?
a Job openings can easily be dispersed to qualified candidates on LinkedIn
b Company pictures can be posted to the profile
c Negative press about the competition can be easily spread
d Pricing lists can be posted
26.What is "guerilla marketing"?
a Marketing geared towards animal lovers
b Marketing which relies on time and energy rather than a large dollar budget
c Aggressive sales techniques
d Marketing using a large scale national budget
27.What is a "call to action"?
a Giving an advertisement's receiver a specific direction such as 'visit the site'
b Using telemarketing to reach out to potential customers
c Defaming the competition
d Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the company
b To justify spending in marketing
c To find investors for a company
d Drive potential customers to the company and give them an action item to perform
29.How far into the future should a company plan its marketing activities?
a Up to 1 year
b 5 years
c 1 month
d Indefinitely
30.What is the general purpose of posting a video blog routinely to YouTube?
a It allows the company to hard sell its products
b It allows the company to drive website traffic to its blog
c It can be used to disperse the company contact information
d It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
a It is cheaper than social media marketing
b All companies are required by law to use traditional marketing techniques
c There are better tax write offs for traditional marketing
d It's proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a Required by law
b Search engine rankings will include hits on the blog as part of the overall website hits
c Requires less effort to maintain
d Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
a Using the blog only for press releases
b Posting resumes of the company officers
c Posting articles about how terrific the company is, and putting down the competition
d Writing posts about the company and its ups and downs from inside, personalized approach

34.What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertising
d Mail advertising
35.What can a company do to offset the cost of running a blog?
a Place ads on the blog which generate pay per click income
b Charge users a fee to read the blog
c Only allow past customers to read the blog
d Require a monthly membership to the entire company website
36.What is meant by Brand Management?
a Managing the marketing staff
b Management of the marketing budget
c The company executive management team
d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
a Blogging only
b Twitter, Blogs, Facebook
c YouTube
d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
a Ability to post pictures
b Increased abilities to connect directly and send messages to people
c Ability to post in Groups and create a Group
d Ability to block users
39.What is a contingency plan?
a A second written plan in case management doesn't like the original plan
b A detailed marketing plan
c A set of actions to be taken if the original plan does not perform as anticipated
d A marketing plan written just for social networking
40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
a Hire a web specialty firm
b Implement special software
c Creating landing pages specific for each campaign
d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company site
b Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
d Creating a magazine print ad with the company website
42.What is the term adopted for updates posted by Twitter users?
a Tweets
b Twoots
c Twinks
d Posts
43.What is "social media optimization"?
a Creating content which easily creates publicity via social networks
b Writing clear content
c Creating short content which is easily indexed
d Hiring people to create content for social networks
44.What do Connections on LinkedIn effectively represent?
a Random strangers who found the company
b People the company has sold product or services to
c An avenue to disperse coupons
d People and other companies the user is connected to directly
45.What is meant by the "blogosphere"?
a The act of writing a blog
b Specific niche blog community
c The interconnected community of blogs via linking to each other
d Advertising done via blogging
46.What is meant by "micro-blogging"?
a Blogging daily
b Blogs which are posted by companies, not individuals
c Blogs with limited individual posts, limited by character count typically
d Blogging from mobile devices
47.Which type of marketing would a company blog be considered?
a Social Network Marketing
b Traditional Marketing
c Both
d Neither
48.How does a blog directly impact sales of a company?
a It tells customers what products to buy
b It can be used to talk negatively about the competition
c It is typically used as the way to disperse company coupons
d Typically a blog does not directly create sales
49.What is a method of marketing on Facebook which can reach several users by spending money?
a Pay money for a better quality Facebook account
b Pay a third party to make posts to your account
c Charge a fee for users to be your friends
d Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
a Post links on the company blog to the YouTube videos
b There is no method to effectively direct people to the company videos
c Use of keywords
d Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
a Post more updates than usual
b Post controversial posts
c Use several pictures
d Use Groups, both company originated and posting to other groups
52.What is meant by A/B testing in marketing?
a Testing of 2 different products
b Testing 2 versions of an advertisement to see which elicits the best response
c Clinical testing of medical products before legally allowing them for sale
d Testing via 2 mediums, such as radio and television
53.What do updates to Facebook status resemble most closely?
a Video blogs
b Posts on Twitter
c A company white paper
d Articles on LinkedIn
54.What is another term for "social media"?
a Media Optimization
b Consumer Generated Media
c Advertising Socialization
d Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
a An update telling friends they hope to see them all soon
b A link to a new press release hosted on the company site
c A link to a third party hosting a company press release
d A picture of the CEO
56.What should be the length of an effective blog post?
a Several pages in length
b No more than a few sentences
c A few sentences mixed with several links to other sites and references
d A few paragraphs
57.What is meant by "Marketing Creative"?
a The employees in the marketing department
b The content for marketing and its creative aspect
c The methods used to distribute marketing material
d The branding image of the company
58.How can a company place itself as an expert in a certain area of expertise?
a Post updates which brag about the company
b Actively answer questions in the Q&A section of the site
c Post comments on competitors pages stating how they are inferior
d Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user's updates?
a User
b Follower
c Connection
d Friend
60.What does the product portion of the 4 P's of marketing focus on?
a The product or service being marketed to consumers
b The manufacturing process
c How the price will be set for the product
d How the new product will be promoted
61.What is the character limit for posts on Twitter?
a No limit
b 100 characters
c 140 characters
d 200 characters

# 1: A Hallway Page is used to:
Correct : Enable search engine bots to index the Doorway Pages

# 2: Which of the following statements is correct with regard to the description meta tag?
Correct answer: Google uses the meta description to generate the search engine results pages

# 3: Which of the following factors have an impact on the Google PageRank?
Correct answer: The total number of inbound links to a page of a website

# 4: Which search engine tec

All-in-One WP Migration
hnology prevents a website from appearing in numerous top positions in the search engine result pages?
Correct answer: Sifting

# 5: Which of the following statements about FFA pages are true?
Correct answer: They are also called link farms

# 6: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Correct answer: No

# 7: Cloaking is a controversial SEO technique. What does it involve?
Correct answer: Offering a different set of web pages to the search engines

# 8: __________ uses crawls and directories to generate relevant results
Correct answer: Crawler-based Search Engines

# 9: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Correct answer: Flux

# 10: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?
Correct answer: Stop words

# 11: What is keyword density?
Correct answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page

# 12: Which of the following statements about Search Engine Optimization Techniques are correct:
Correct answer: It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

# 13: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Correct answer: Intentionally adding keywords to the TITLE tags and ALT attributes

# 14: Which of the following statements regarding website content are correct?
Correct answer: Syndicating your content could lead to Google viewing the material as duplicate

# 15: Which of the following is an ethical SEO Technique?
Correct answer: None of the above

# 16: Google gives priority to themed inbound links
Correct answer: True

# 17: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?
Yahoo Search Term Suggestion Tool

Correct answer: WordTracker

# 19: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Correct answer: By letting you know the percentage of users who entered the website and then left without viewing any other page

# 20: What is the function of “indexes” part of the Google search engine?
Correct answer: It helps to generate meaningful results based upon the user’s search term

# 21: The following robots meta tag directs the search engine bots:
<META NAME =”robots” CONTENT=”noindex,nofollow”>
Correct answer: Not to index the page and not to follow the links in the page

#22: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Correct answer: Stemming

#23: Which of the following can be termed as good keyword selection and placement strategies?
Correct answer:

Targeting synonym of the main keyword
Optimizing five or more keywords per page#24: If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

Correct answer: It will find pages about help within www.expertrating .com

# 18: What does the 302 server response code signify?
Correct answer: The page has temporarily moved

#25: Which of the following does Google uses to display characters of a web page’s Title Tag?

Correct answer: Title Tag Character count

#26: Which of the following statements about Google’s technical and quality guidelines are true?

Correct answer: It is advantageous if your web server supports the If-Modified Since HTTP header

#27: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
Correct answer: The number of in-bound natural links related to the website’s theme (or keywords)

#28: Which of the following facts about Alexa are correct?
Correct answer: Alexa provides free data on relative websites visitor traffic

#29: State whether of the following statement is true or false.
A sitemap provides a list of internal links to user accessible pages on a website

Correct answer: True

#30: State whether true or false
The Yahoo Directory listing is a free service for commercial sites.

Correct answer: True

# 31: Which of the following statements about the Google Sitemap are correct:
Correct answer: The Sitemap acceptable to Google follows an XML format

#32: While grading your website, Google gives credit to outbound links pointing to authority websites?
Correct answer: True

#33: Which of the following website design guidelines have been recommended by Google?
Correct answer: Having a clear hierarchy and text lines

#38: What will happen if you type the words ‘Certification –Networking’ in the Google search box?
Correct answer: Google will find the web pages about Certification that do not contain the word Networking

#34: What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Correct answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page

#35: Which of the following actions could get you banned by Google?
Correct answer: Hiding text on the webpage

#36: Which of the following statement about RSS is correct?
Correct answer: It is a form of XML

# 37: What is the term for Optimization strategies that are in unknown area of reputability/validity?

1.Which of the following would be leveraging both social network and traditional marketing?
    a Handing out print advertisements with a coupon for a store
    b   A print advertisement in a magazine which drives people to a website where there is a free trial offer
    c Posting an advertisement on a message board
    d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
    a Video Blogs
    b Television Commercials
    c Product Demonstrations
    d   All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
    a The brand image should be completely different for social marketing
    b The staff requirements and skill sets for social marketing are different
    c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
    d Other than the method of delivery, a marketing plan either way will be similar

4.How can a company convert posts on Twitter to sales?
    a Write demeaning points about the competition
    b Write posts about personal information of the CEO
    c Creating posts which drive followers to their site
    d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
    a CEO performance
    b Number of new hires in marketing
    c Number of impressions
    d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
    a Using a witty user name
    b Posting at least once a month to the blog
    c   Social Media Optimization
    d Using humor
7.What is a “vlog”?
    a Video Log
    b Video Blog
    c Log of blog activity
    d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
    a   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
    b They are not a form of marketing
    c They can be placed on free sites where paid advertisements generate income
    d They can be used to defame the competition
9.What are the four P’s of marketing?
    a   Product, Price, Place, Promotion
    b Price, Popularity, People, Placement
    c Popularity, Product, Promotion, People
    d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
    a There is no governing body over social media marketing
    b Companies cannot come to one definition
    c   The concept is relatively new compared to traditional marketing and is still being defined
    d It has not yet been widely accepted
11.What should a company post on Twitter?
    a New product launches
    b Significant company news
    c Occasional day to day posts of interest
    d   All of the above
12.How is site traffic useful in evaluating marketing?
    a Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
    b There is no correlation between site traffic and marketing
    c   Ads can send receivers to a specific landing page, which can be tracked
    d Product sales from the company website can be attributed directly to the marketing campaign
13.What would the marketing budget section of a marketing plan consist of?
    a The cost to write the plan
    b The expected costs for each ad campaign based on the delivery method
    c The overall marketing budget for a year
    d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
    a Post updates to the company status
    b Use of Groups
    c Change the company profile regularly
    d Post demeaning comments for the competitors’ pages
15.What is the method for being linked to other users on LinkedIn?
    a Followers
    b Connections
    c Friends
    d Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
    a The number of followers
    b The amount of views of the video
    c The number of videos the company has up
    d The sales volume of the company
17.How often should a marketing plan be revisited?
    a Never, once written it is complete
    b As often as needed in order to revisit the plan of action and revise any new actions
    c At company board meetings
    d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
    a Generate sales
    b Increase company headcount
    c Increase their web presence
    d Help accelerate product launches
19.What place does Pricing have in marketing?
    a Higher prices guarantee a higher revenue stream
    b The company should actively market how much their products cost
    c Different pricing levels can be tested to see what elicits the best consumer response
    d Marketing based on the pricing level relative to competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
    a Ask the watcher to visit the company site at the end of the video
    b Make the videos at least 5 minutes long
    c Make the videos under 10 seconds
    d Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
    a It reduces the cost per blog post
    b   Keep readers engaged and also gives search engines content to index
    c It gives the social media marketing specialist something to do
    d It allows more chances for the company to put down the competition
22.What is a “wiki”?
    a Form of blogging
    b A new social networking site
    c Interconnected and user generated knowledge management systems
    d A tool for posting to social media networks
23.What is meant by the concept of “viral” in social media?
    a Social media which is spread to viewers by the consumer, growing in popularity
    b It is a method of branding a company
    c Advertising which can easily be emailed
    d Marketing advertisements which are not serious
24.How does YouTube serve a dual purpose in social media marketing?
    a   It can be used as a company blog as well as video advertisements
    b It can be used for company pictures and videos
    c It can be used to host the company website as well as videos
    d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25.How can LinkedIn serve the company aside from social network marketing?
    a   Job openings can easily be dispersed to qualified candidates on LinkedIn
    b Company pictures can be posted to the profile
    c Negative press about the competition can be easily spread
    d Pricing lists can be posted
26.What is “guerilla marketing”?
    a Marketing geared towards animal lovers
    b Marketing which relies on time and energy rather than a large dollar budget
    c Aggressive sales techniques
    d Marketing using a large scale national budget
27.What is a “call to action”?
    a Giving an advertisement’s receiver a specific direction such as ‘visit the site’
    b Using telemarketing to reach out to potential customers
    c Defaming the competition
    d Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
    a To satisfy investors in the company
    b To justify spending in marketing
    c To find investors for a company
    d Drive potential customers to the company and give them an action item to perform
fiverr social media marketing test

29.How far into the future should a company plan its marketing activities?
    a Up to 1 year
    b 5 years
    c 1 month
    d Indefinitely
30.What is the general purpose of posting a video blog routinely to YouTube?
    a It allows the company to hard sell its products
    b It allows the company to drive website traffic to its blog
    c It can be used to disperse the company contact information
    d It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
    a It is cheaper than social media marketing
    b All companies are required by law to use traditional marketing techniques
    c There are better tax write offs for traditional marketing
    d It’s proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
    a Required by law
    b Search engine rankings will include hits on the blog as part of the overall website hits
    c Requires less effort to maintain
    d Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
    a Using the blog only for press releases
    b Posting resumes of the company officers
    c Posting articles about how terrific the company is, and putting down the competition
    d Writing posts about the company and its ups and downs from inside, personalized approach

34.What traditional marketing technique is YouTube closest to?
    a Print advertising
    b Television advertising
    c Radio advertising
    d Mail advertising
35.What can a company do to offset the cost of running a blog?
    a Place ads on the blog which generate pay per click income
    b Charge users a fee to read the blog
    c Only allow past customers to read the blog
    d Require a monthly membership to the entire company website
36.What is meant by Brand Management?
    a Managing the marketing staff
    b Management of the marketing budget
    c The company executive management team
    d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
    a Blogging only
    b Twitter, Blogs, Facebook
    c YouTube
    d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
    a Ability to post pictures
    b   Increased abilities to connect directly and send messages to people
    c Ability to post in Groups and create a Group
    d Ability to block users
39.What is a contingency plan?
    a A second written plan in case management doesn’t like the original plan
    b A detailed marketing plan
    c A set of actions to be taken if the original plan does not perform as anticipated
    d A marketing plan written just for social networking
40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
    a Hire a web specialty firm
    b Implement special software
    c Creating landing pages specific for each campaign
    d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
    a Posting a luring comment on Twitter to the company site
    b Selling ad space on the company website
    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube
    d Creating a magazine print ad with the company website
42.What is the term adopted for updates posted by Twitter users?
    a   Tweets
    b Twoots
    c Twinks
    d Posts

fiverr social media marketing test
43.What is “social media optimization”?
    a Creating content which easily creates publicity via social networks
    b Writing clear content
    c Creating short content which is easily indexed
    d Hiring people to create content for social networks
44.What do Connections on LinkedIn effectively represent?
    a Random strangers who found the company
    b People the company has sold product or services to
    c An avenue to disperse coupons
    d People and other companies the user is connected to directly
45.What is meant by the “blogosphere”?
    a The act of writing a blog
    b Specific niche blog community
    c The interconnected community of blogs via linking to each other
    d Advertising done via blogging
fiverr social media marketing test

46.What is meant by “micro-blogging”?
    a Blogging daily
    b Blogs which are posted by companies, not individuals
    c Blogs with limited individual posts, limited by character count typically
    d Blogging from mobile devices
47.Which type of marketing would a company blog be considered?
    a Social Network Marketing
    b Traditional Marketing
    c Both
    d Neither
48.How does a blog directly impact sales of a company?
    a It tells customers what products to buy
    b It can be used to talk negatively about the competition
    c It is typically used as the way to disperse company coupons
    d Typically a blog does not directly create sales
49.What is a method of marketing on Facebook which can reach several users by spending money?
    a Pay money for a better quality Facebook account
    b Pay a third party to make posts to your account
    c Charge a fee for users to be your friends
    d Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
    a Post links on the company blog to the YouTube videos
    b There is no method to effectively direct people to the company videos
    c Use of keywords
    d Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
    a Post more updates than usual
    b Post controversial posts
    c Use several pictures
    d Use Groups, both company originated and posting to other groups
52.What is meant by A/B testing in marketing?
    a Testing of 2 different products
    b Testing 2 versions of an advertisement to see which elicits the best response
    c Clinical testing of medical products before legally allowing them for sale
    d Testing via 2 mediums, such as radio and television

fiverr social media marketing test

53.What do updates to Facebook status resemble most closely?
    a Video blogs
    b Posts on Twitter
    c A company white paper
    d Articles on LinkedIn
54.What is another term for “social media”?
    a Media Optimization
    b Consumer Generated Media
    c Advertising Socialization
    d Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
    a An update telling friends they hope to see them all soon
    b A link to a new press release hosted on the company site
    c A link to a third party hosting a company press release
    d A picture of the CEO
56.What should be the length of an effective blog post?
    a Several pages in length
    b No more than a few sentences
    c A few sentences mixed with several links to other sites and references
    d A few paragraphs
57.What is meant by “Marketing Creative”?
    a The employees in the marketing department
    b The content for marketing and its creative aspect
    c The methods used to distribute marketing material
    d The branding image of the company
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58.How can a company place itself as an expert in a certain area of expertise?
    a Post updates which brag about the company
    b Actively answer questions in the Q&A section of the site
    c Post comments on competitors pages stating how they are inferior
    d Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user’s updates?
    a User
    b Follower
    c Connection
    d Friend
60.What does the product portion of the 4 P’s of marketing focus on?
    a The product or service being marketed to consumers
    b The manufacturing process
    c How the price will be set for the product
    d How the new product will be promoted
61.What is the character limit for posts on Twitter?
    a No limit
    b 100 characters
    c 140 characters
    d 200 characters
#39: How are sites maps important for the search engine optimization process?
Correct answer: Site maps help the search engine spider pick up more pages from the website

#40: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Correct answer: Cloaking